Video ads can be placed on a number of popular platforms.
No platform has more reach and targeting flexibility than YouTube, which serves ads through Google Ads. YouTube video ads can be targeted in a variety of ways and Google offers several video placement formats. Reddit also has emerging video advertising capabilities.
Facebook and Instagram feature video ad placements and offer them through Meta Ads Manager. Meta Ads also covers ad placements in Stories, Reels, WhatsApp, Messenger, and Feed.
LinkedIn allows video advertising for B2B campaigns and TikTok has emerged as a solid video ad platform - especially for younger audiences.